Measured Direction Podcast

Thanks again for your submitted questions to bit.ly/MeasuredDirection !

In this episode, we discuss taking an "Agile" approach to analytics! Who is taking on the risk in a stakeholder/team relationship? How can process mitigate this risk? What are we trying to accomplish in our work and can process make our work more efficient, more effective, more satisfying? We explore these questions in detail.

Show links:

#measure Slack

bit.ly/AddMeasureSlack

Jason's Twitter/LinkedIn

twitter.com/JayTRose

www.linkedin.com/in/jtrose720

Tom's Twitter/LinkedIn

twitter.com/tmllr

www.linkedin.com/in/tmllr

Measured Direction is an audience-directed podcast covering topics related to Digital Analytics and marketing strategy. Keep the love flowing by submitting your questions to bit.ly/MeasuredDirection !

Episode 5 - Bring on summer, eMetrics, etc.! Let's talk about the Internet of Things, which is another inbound data channel that integrates well with "traditional" digital customer data streams.

As always, thanks to everyone that submitted questions to bit.ly/MeasuredDirection !

In this episode, we discuss:

THE INTERNET OF THINGS!

Enabling technologies for wider customer data capture and aggregation.

Check out:

http://segment.com

https://cloud.google.com/bigquery/

https://aws.amazon.com/redshift/

#measure Slack

bit.ly/AddMeasureSlack

Jason's Twitter/LinkedIn

twitter.com/JayTRose

www.linkedin.com/in/jtrose720

Tom's Twitter/LinkedIn

twitter.com/tmllr

www.linkedin.com/in/tmllr

Measured Direction is an audience-directed podcast covering topics related to Digital Analytics and marketing strategy. Keep the love flowing by submitting your questions to bit.ly/MeasuredDirection !

Thanks again for your submitted questions to bit.ly/MeasuredDirection !

In this episode, we discuss:

Testing Methodology - Experimental Sample Sizing

Clicks vs. Session Metrics Discrepancy

Show links:

#measure Slack

bit.ly/AddMeasureSlack

Jason's Twitter/LinkedIn

twitter.com/JayTRose

www.linkedin.com/in/jtrose720

Tom's Twitter/LinkedIn

twitter.com/tmllr

www.linkedin.com/in/tmllr

Measured Direction is an audience-directed podcast covering topics related to Digital Analytics and marketing strategy. Keep the love flowing by submitting your questions to bit.ly/MeasuredDirection !

Thanks again for your submitted questions to bit.ly/MeasuredDirection !

In this episode, we discuss:

Offline Attribution (Thanks @QUIjacqui82!)

Bot Spam and Ad Fraud

Show links:

Google Adometry

https://www.google.com/analytics/360-suite/attribution/

White Ops

http://www.whiteops.com/

#measure Slack

bit.ly/AddMeasureSlack

Jason's Twitter/LinkedIn

twitter.com/JayTRose

www.linkedin.com/in/jtrose720

Tom's Twitter/LinkedIn

twitter.com/tmllr

www.linkedin.com/in/tmllr

Measured Direction is an audience-directed podcast covering topics related to Digital Analytics and marketing strategy. Keep the love flowing by submitting your questions to bit.ly/MeasuredDirection !

Episode 2! Special thanks to everyone that submitted questions to bit.ly/MeasuredDirection !

In this episode, we discuss:

Last-touch Attribution (Thanks @petesena!)

Google Analytics Certification and Product Updates (Thanks, @llfgn!)

"Interpersonal Skills" and Organizational Challenges (Thanks, @tgwilson!)

Show links:

Google Partners - Google Analytics Individual Qualification

https://www.google.com/partners/#p_analyticscertification

LunaMetrics Blog

http://www.lunametrics.com/blog/

How Does Attribution Modeling work in Google Analytics?

https://support.google.com/analytics/answer/1662518?hl=en

http://www.kaushik.net/avinash/multi-channel-attribution-modeling-good-bad-ugly-models/

#measure Slack

bit.ly/AddMeasureSlack

Jason's Twitter/LinkedIn

twitter.com/JayTRose

www.linkedin.com/in/jtrose720

Tom's Twitter/LinkedIn

twitter.com/tmllr

www.linkedin.com/in/tmllr

Measured Direction is an audience-directed podcast covering topics related to Digital Analytics and marketing strategy. Keep the love flowing by submitting your questions to bit.ly/MeasuredDirection !

Measured Direction is an audience-directed podcast covering topics related to Digital Analytics and marketing strategy. Keep the love flowing by submitting your questions to http://bit.ly/MeasuredDirection !

In Episode 1, we discuss, perhaps unsurprisingly, getting started in Digital Analytics as well as developing a Testing program and the joys of Tag Management.

Show Links:

Web Analytics 2.0 by Avinash Kaushik

http://www.webanalytics20.com/

Successful Analytics by Brian Clifton

https://brianclifton.com/

Digital Analytics Association

http://www.digitalanalyticsassociation.org/

#measure Slack

http://bit.ly/AddMeasureSlack

Learn Python!

http://learnpythonthehardway.org/book/

Learn R!

http://analyticsdemystified.com/analysis/tutorial_pulling_google_analytics_data_with_r/

Jason's Twitter/LinkedIn

https://twitter.com/JayTRose

https://www.linkedin.com/in/jtrose720

Tom's Twitter/LinkedIn

https://twitter.com/tmllr

https://www.linkedin.com/in/tmllr

This podcast can't happen without you! Please send us your problems and questions using this form: http://bit.ly/MeasuredDirection !