Sound measurement and evaluation of our PR/comms activity is important. It is also one of the three big skills for practitioners. However, we tend to overcomplicate it. That, together with a lack of time and knowledge on how to do it, results in measurement and evaluation not being done. So here is my simplified 101 to measurement and evaluation of communications.

Sound measurement and evaluation of our PR/comms activity is important. It is also one of the three big skills for practitioners. However, we tend to overcomplicate it. That, together with a lack of time and knowledge on how to do it, results in measurement and evaluation not being done. So here is my simplified 101 to measurement and evaluation of communications.

Measurement and Evaluation 101

Bite Size Comms is a weekly podcast that will give you a perspective on an aspect of public relations and communications practice. Bite size as they are short opinion pieces on topical issues. The episodes are sometimes contentious, sometimes funny, and they all aim to provoke thought. Thanks for listening.

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Bite Size Comms is a weekly podcast that will give you a perspective on an aspect of public relations and communications practice. Bite size as they are short opinion pieces on topical issues. The episodes are sometimes contentious, sometimes funny, and they all aim to provoke thought. Thanks for listening.

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Measurement and Evaluation 101

Measurement and Evaluation 101