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Measurement and Iteration: Social Strategy 201 (Episode 166)
Content Marketing 201: Beyond the Basics
Measurement is an important component of marketing. Without measurement, it’s merely a one-way spray of content, isn’t it?
We can do better than that. By treating our marketing efforts like an experiment, we can set metrics, collect data (qualitative or quantitative), analyze the results, make adjustments, and then iterate.
Episode 166 is about how to put a simple plan in action to help you get better results from your social campaigns. Listen here or in your favorite pod player.
Show Notes / Links from the Episode
Become a Patron!
To book a session with me: https://controlmousemedia.com/strategy
Measurement Tools: Social
Lastly https://bitly.com is the link shortener that I use for tracking click counts in social. For instance, this episode is: http://bit.ly/mwm-166 (for Episode 166).
Published February 10, 2020 by Michael Boezi
The post Measurement and Iteration: Social Strategy 201 appeared first on Control Mouse Media, LLC.
View all episodes
By Michael Boezi
5
1919 ratings
Content Marketing 201: Beyond the Basics
Measurement is an important component of marketing. Without measurement, it’s merely a one-way spray of content, isn’t it?
We can do better than that. By treating our marketing efforts like an experiment, we can set metrics, collect data (qualitative or quantitative), analyze the results, make adjustments, and then iterate.
Episode 166 is about how to put a simple plan in action to help you get better results from your social campaigns. Listen here or in your favorite pod player.
Show Notes / Links from the Episode
Become a Patron!
To book a session with me: https://controlmousemedia.com/strategy
Measurement Tools: Social
Lastly https://bitly.com is the link shortener that I use for tracking click counts in social. For instance, this episode is: http://bit.ly/mwm-166 (for Episode 166).
Published February 10, 2020 by Michael Boezi
The post Measurement and Iteration: Social Strategy 201 appeared first on Control Mouse Media, LLC.