We all know that solid data and analytics are critical to success, yet agencies and their clients struggle to know how to use them to measure marketing performance. In this episode, we speak with Chuck Hemann, Managing Director, Analytics/Head of Digital Analytics at W20 Group, about whether or not measuring the impact of earned media is any more complex than measuring other marketing disciplines. You'll get the expert scoop on the conversations PR professionals should be having with their clients to help them measure more effectively and efficiently. For good measure, Chuck also shares key data and analytics trends for 2019.