Brad Redding, Founder & CEO @ Elevar (Connect on LinkedIn and Twitter) is joined by Mikko Rekola (Connect on LinkedIn), Chief Evangelist at Woolman to discuss the do's and don'ts of measurement for brands operating in the European Union, Shopify Markets, GA and Big Data differences between US and EU, and the macro-economic risks that brands face in Europe. 

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Links from episode:

- Connect with Mikko

- Woolman

- Ellis - Business Intelligence Tool for EU Brands

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And if you're new to Elevar, Elevar automates server-side conversion tracking for Shopify. Check us out!