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Google's Chief Measurement Strategist and Senior Fellow at Wharton Neil Hoyne discusses the triumphs and trials of optimizing business activity towards a specific metric, how to bring data together across various functions, and his new book Converted which is out today!
Google's Chief Measurement Strategist and Senior Fellow at Wharton Neil Hoyne discusses the triumphs and trials of optimizing business activity towards a specific metric, how to bring data together across various functions, and his new book Converted which is out today!