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"Measurements, Measurements: Using Key Data to Inform Funnels" with David Drotos
Abby interviews David Drotos, Vice President, Head of Marketing at Equity Trust Company. David and Abby chat about audience demographics, customer persona building, and the importance of using data to optimize conversion funnels.
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By Whiteboard Geeks
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Abby interviews David Drotos, Vice President, Head of Marketing at Equity Trust Company. David and Abby chat about audience demographics, customer persona building, and the importance of using data to optimize conversion funnels.