Welcome back to the ProfitSchool podcast Business Unfiltered with Mercer and Jeff Sauer. Today's topic is MeasureU - The Origin Story.

• Jeff and Mercer share how they transformed two successful brands, MeasurementMarketing.io and DataDrivenU, into a unified platform called MeasureU.

• The merger initially started with cross-selling products between brands, but customer confusion over multiple logins and support systems prompted a need for consolidation.

•  Their experience launching ProfitSchool on the Circle platform served as a testing ground, proving the viability of a unified community-based approach.

• Instead of forcing one brand to dominate, they created MeasureU as a fresh entity, incorporating the best elements from both original brands while adding new features.

• The transition happened gradually, starting with new courses on MeasureU, allowing them to test and refine the platform with a small group before full implementation.

• The new brand structure enabled additional revenue streams, simplified customer experience, and created opportunities for partnerships and expansion that weren't possible with separate brands.