Rob Kleiman sits down with Jonathan Kriner of Tvision Insights to discuss how the company measures "eyes on screen" (the amount of attention paid to advertising and content on TV). The company is introducing market changing technology that allows advertisers to ask: if you run a TV ad, how do you know if people are actually in the room when the ad ran? And are they looking at the screen? This adds sharp qualitative insight to buyers and sellers.

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