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Mastering Dark Channel Attribution: Track Untraceable Marketing Channels In this video, Dan Saavedra from MergeYourdData delves into the complexities of dark channel attribution, where marketing efforts are untraceable through traditional methods. On day 37 of the 90-day YouTube sprint on signal analytics, Dan explains three practical ways to track these elusive channels and gather crucial data. Learn how to use dedicated phone numbers, URLs, and self-attribution techniques to close the gap and optimize your marketing strategies. Gain insights from real client experiences and discover how to balance attribution with behavioral data for a more accurate understanding of your campaign performance.

00:00 Introduction to Dark Channel Attribution

00:42 Understanding Dark Channels

01:34 Client Case Study: Mailers and Attribution

02:46 Challenges in Attribution

05:11 Introducing Signal Analytics

07:47 Practical Methods for Tracking Dark Channels

10:50 Direct Response Methodology

15:38 Real Client Results and Conclusion