Breaking Content

Measuring Expectations pt. 1


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Brian Casel discusses his goals, expectations, and early progress with his new YouTube channel "Fullstack Founder". He shares how he got started creating videos, his video production process, plans for growing his channel and business in 2024, and more.

Key Takeaways:

  • Brian changed his brand name from "Instrumental Products" to "Fullstack Founder" which better captures his goal of teaching fullstack product design and development (Timestamp 00:19:22)
  • He published his first 2 YouTube videos and is working towards a weekly publishing cadence of at least 1 video and 1 newsletter per week (Timestamps: 00:13:40, 00:25:05 )
  • His goal by mid 2024 is to identify and create a product (likely an online course) to sell to his YouTube audience (Timestamp 00:26:15)
  • By end of 2024 he hopes growing revenue will allow him to hire help, starting with a video editor (Timestamp 00:28:18)
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Breaking ContentBy Matt Medeiros