There’s a familiar maxim that says, “Writing about music is like dancing about architecture.” This statement is an acknowledgement that, for some very important things, words are elusive. Sometimes, we lack progress or impact because we lack the language and constructs needed to effect change. 

Theresa Agresta and Cynthia Forstmann are veteran brand agency owners. Their deep work with brands uncovered clear ties between organizational culture, trust, and reputation. Clients who set out to fulfill big ambitions often fell short for lack of a way to define, measure, and grow their culture. So, Theresa and Cynthia created the framework that was needed. Today, a network of certified partners – including Stereo – are helping clients find game-changing clarity on organizational culture world wide. 

CultureTalk builds on an archetypal understanding of culture. Archetypes are symbols, themes, settings, and characters that recur in myth, literature, and society so frequently as to suggest that they embody essential elements of ‘universal’ human experience.

In our conversation, the power of story is evident though CultureTalk is a novel and fresh way of using story as a means to lead businesses and organizations to greater performance.