Welcome to another episode of All Things Marketing and Education! We had the pleasure of sitting down with Shelby Danks, Ph.D., founder and principal advisor at ARKEN RESEARCH, who has the unique ability to make complex topics like research, evaluation, and efficacy not only approachable but also inspiring. Shelby delves into the crucial role of efficacy studies in K-12 education, unraveling misconceptions about evaluation and impact. We touch on practical strategies for brands to measure their impact effectively while ensuring it's a manageable process. We also explore why understanding and engaging with these studies is vital from an educator’s perspective.

If you've ever wondered about the metrics and data behind student outcomes, especially with the influence of ESSA funds, this episode is a must-listen. Join us as we navigate through the intricacies of evidence in K-12 education and learn from Shelby's insights.