Cai Kjaer, Co-founder and CEO at SWOOP Analytics, tells us about the importance of measuring online collaboration. SWOOP is a leading enterprise social network analytics platform that uses data from Microsoft Teams, Yammer and Workplace by Facebook to help organisations and their people to become better collaborators. Cai stresses the objective is to have a two-way conversation rather than a one-way broadcast and to establish an authentic line of engagement between the CEO and the frontline.