In our industry, player retention is key. We all know this and work towards keeping people in the sport for life and ideally at our clubs and coaching programmes for years or even decades.

But from my experience, even though we know that player retention is important, most of us don't measure it consistently. So, in this episode I address this. I will show you how easy it is to measure customer retention by measuring two simple metrics: customer churn and average customer lifespan.

You can read the transcript for this episode here: https://www.tennisbusinessacademy.com/measuring-player-retention

And you can check out the Academy here: https://www.tennisbusinessacademy.com/academy