The Measurement Minute by Gary Angel

 

A good store dashboard should provide context on the big picture KPIs of traffic and conversion. To do that, it should show shopper quality, merchandising performance and operational efficiency. Of these, measuring shopper quality is by far the hardest – because it’s very difficult to distinguish the root cause of a failed shopper visit. Was the store to blame or was the shopper just not interested? This Measurement Minute details an approach to measuring shopper quality with behavioral people-measurement and describes a succinct and effective visualization for showing overall shopper quality and how it’s changing.