The Measurement Minute by Gary Angel

 

With today’s advanced people-measurement technologies, it’s not that hard to measure when Associates are interacting with Shoppers. This interaction measurement delivers a whole array of useful metrics and analytics opportunities. From measuring basic interaction counts, cross-tabulating interactions against shopper engagement, correlating interactions to checkout and basket size, and tuning interaction strategies in terms of shopper time in store and section, the opportunities for both deep analytics and real-time operational improvement make interaction measurement one of the keys to successful in-store shopper journey analytics.