What are the best ways to measure a brand’s success across retailers and retail media platforms? e.fundamentals’ CEO John Maltman recently joined CEO & founder of Bobsled Marketing Kiri Masters on the Ecommerce Braintrust podcast to discuss issues brands have been facing as a result of the shift to online sales channels and what’s next in digital shelf tech. John answers questions around ecommerce profitability and how category management can drive value in a digital commerce era as well as the role ecommerce teams are playing in a CPG businesses.