Each week, we come to you with ideas from the Mouse on how you can better run your online business. We all know that Disney prioritizes safety and customer experience for their guests, from how they design their rides to how they control the mosquito population in the swampy lands of Florida.

Today, we're getting to the bottom of pesky mosquito management in the parks. Listen now and learn why it’s important to use metrics to make targeted, impactful decisions in your small business. 

Listen now and discover:

• Why the topic of mosquitoes is what first made us truly geek out over Disney operations
• The natural methods used throughout the parks to keep pestering mosquitoes away
• Why it’s a must as a small business owner to keep track of your business data
• A few small ways you can begin to take a deeper look if you aren’t yet tracking your metrics 
• Why it really is better to be profitable and productive 

Your small business takeaways:

• Measure your data first, then say goodbye to things that are no longer supporting your business well 
• Think about future problems you may experience and design your business to eliminate them 
• Make sure you have pixels installed on your website so you can have data in the future!