In this episode of Wrapping Things Up, host Meredith Denning sits down with Robert Barkley, Flow Wrapping Division Leader at Viking Masek, to dive into the real ROI of packaging automation. As labor shortages, rising interest rates, and shifting consumer demands challenge manufacturers, knowing when—and how—to invest in automated packaging solutions has never been more important.

Robert shares expert insights on calculating ROI, the biggest mistakes companies make, and how to plan for long-term scalability without overextending your budget. Learn how Viking Masek helps businesses choose the right equipment, prepare for implementation, and partner for success.

What you’ll learn:

• How to calculate ROI on automation projects effectively
• The key factors driving automation decisions in 2025
• Why buying for future growth matters more than ever
• Common misconceptions about automation and long-term costs
• Real-world examples of companies accelerating ROI through smart automation

Whether you’re a manufacturer, operations leader, or packaging decision-maker, this episode is packed with actionable insights to guide your automation strategy.

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