<p>What is trust, can you measure it, and do you need to in order to understand your customer relationships properly?</p>



<p>In this episode Greg and Stephen talk about the webinar “Measuring Trust” (which is running again in July: <a href="https://www.tlfresearch.com/measuring-trust/" target="_blank" rel="noreferrer noopener">https://www.tlfresearch.com/measuring-trust/ </a>), and why trust is crucial to predicting how customers will react when things go wrong.</p>



<figure class="wp-block-embed is-type-rich is-provider-embed wp-block-embed-embed"><div class="wp-block-embed__wrapper">
<audio class="wp-audio-shortcode" id="audio-154-28" preload="none" style="width: 100%;" controls="controls"><source type="audio/mpeg" src="https://tlf-public-assets.s3.eu-west-2.amazonaws.com/podcasts/Ep44+-+Measuring+Trust.mp3?_=28" /><a href="https://tlf-public-assets.s3.eu-west-2.amazonaws.com/podcasts/Ep44+-+Measuring+Trust.mp3">https://tlf-public-assets.s3.eu-west-2.amazonaws.com/podcasts/Ep44+-+Measuring+Trust.mp3</a></audio>
</div></figure>

What is trust, can you measure it, and do you need to in order to understand your customer relationships properly? In this episode Greg and Stephen talk about the webinar “Measuring Trust” (which is running again in July: https://www.tlfresearch.com/measuring-trust/ ), and why trust is crucial to predicting how customers will react when things go wrong. https://tlf-public-assets.s3.eu-west-2.amazonaws.com/podcasts/Ep44+-+Measuring+Trust.mp3

<p>What is trust, can you measure it, and do you need to in order to understand your customer relationships properly?</p>



<p>In this episode Greg and Stephen talk about the webinar “Measuring Trust” (which is running again in July: <a href="https://www.tlfresearch.com/measuring-trust/" rel="noopener noreferrer">https://www.tlfresearch.com/measuring-trust/ </a>), and why trust is crucial to predicting how customers will react when things go wrong.</p>




<a href="https://tlf-public-assets.s3.eu-west-2.amazonaws.com/podcasts/Ep44+-+Measuring+Trust.mp3" rel="noopener noreferrer">https://tlf-public-assets.s3.eu-west-2.amazonaws.com/podcasts/Ep44+-+Measuring+Trust.mp3</a>


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Measuring trust

Measuring trust