Today, ROI is everything - especially in a slumping economy. Are your current metrics giving you the full story?

Probably not. MarketingExperiments estimates that up to 75% of the data Web marketers collect is either misleading or inaccurate.

Today, ROI is everything - especially in a slumping economy. Are your current metrics giving you the full story? Probably not. MarketingExperiments estimates that up to 75% of the data Web marketers collect is either misleading or inaccurate.

Measuring What Matters: How simplifying your metrics can increase Marketing ROI by up to 75%

MarketingExperiments tests every conceivable online marketing method and present the experiments, learnings and tactics in a web clinic twice per month. Subscribe to the MarketingExperiments podcast and visit MarketingExperiments.com discover what really works in optimization.

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Measuring What Matters: How simplifying your metrics can increase Marketing ROI by up to 75%

Measuring What Matters: How simplifying your metrics can increase Marketing ROI by up to 75%