Traders often struggle not because they pick the wrong direction, but because they measure success the wrong way. In this episode, Bill Johnson explains why percentage returns are a misleading ruler in options trading, and why dollar exposure and notional value matter far more. By comparing cheap, high-volatility stock options to index options like the SPX, Bill shows how small percentage gains can mask poor economics—and why options that look expensive are often the better value. A practical framework for comparing trades on the same scale and avoiding psychologically satisfying but mathematically hostile decisions.