Learn how to assess marketing effectiveness beyond metrics. We discuss the importance of brand preference for sustainable growth and aligning your marketing strategy with your firm’s strategic objectives.
The post <a href="https://rattleandpedal.com/measuring-your-marketing-or-brand-investments/">Measuring Your Marketing (or Brand) Investments</a> appeared first on <a href="https://rattleandpedal.com">Rattle and Pedal</a>.

Learn how to assess marketing effectiveness beyond metrics. We discuss the importance of brand preference for sustainable growth and aligning your marketing strategy with your firm’s strategic objectives. The post Measuring Your Marketing (or Brand) Investments appeared first on Rattle and Pedal.

Learn how to assess marketing effectiveness beyond metrics. We discuss the importance of brand preference for sustainable growth and aligning your marketing strategy with your firm’s strategic objectives.
The post <a href="https://rattleandpedal.com/measuring-your-marketing-or-brand-investments/" rel="noopener noreferrer">Measuring Your Marketing (or Brand) Investments</a> appeared first on <a href="https://rattleandpedal.com" rel="noopener noreferrer">Rattle and Pedal</a>.

Measuring Your Marketing (or Brand) Investments

Jason Mlicki, agency leader, and Jeff McKay, former global CMO, discuss growth, marketing, and life in professional services in this weekly podcast. The duo offers divergent thoughts on solving the issues practice leaders and marketers confront—or probably should—including stupid sh*t Marketing should NOT do, how Marketing ruins everything, the BS of professional services, and unleashing your Young Turks. Executive guests and industry experts join frequently to share their insights and experiences. It’s all served up with humor and a refreshing dose of reality from two guys who know how to grow firms.

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Measuring Your Marketing (or Brand) Investments

Measuring Your Marketing (or Brand) Investments

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