It’s true. Sometimes, focusing on metrics and measuring “success” can sometimes feel mechanistic. However, it is so supportive for determining where and how to spend our time and what to share in our marketing. A sustainable approach to measuring the success of our sales processes and marketing invites us to look beyond vanity metrics and popularity data and focus on deeper metrics such as shares, comments, and direct messages as indicators of resonance. Having the capacity for multiple iterations and the willingness to adapt and tweak campaigns based on feedback will support your relationship with metrics and ultimately inspire deep connection and the kind of resonance that leads to sales.