Highlights from this episode include:

• The Authenticity Strategy that makes all your content connect with your audience (9:39)
• Why trying to sell on social media will quickly tank your business and have your ideal customers avoid you like the plague (10:51)
• The 4 Value Marketing Principles your content should contain in order to resonate with your customers (14:46)
• How to make your ideal clients know, like, and trust you before you speak with them for the first time (16:11)
• The most effective way to use content to humanize your brand (and attract the people you want to work with) (22:04)
• Why trying to make your business look big will keep it from ever being big (23:01)
• The "Cheese and Whiskers" reason that professionally produced content repels customers (25:02)