What happens when a Super Bowl champion trades cleats for corkscrews?

This week, Mason Crosby welcomes former Packers teammate and Super Bowl champion Will Blackmon to Crosby’s Cru. From sharing a locker room in Green Bay to building Wine MVP and launching his own label, Blackmon Cellars, Will’s journey is a masterclass in reinvention.

With the Winter Olympics as our backdrop, we explore the parallels between qualifying, competing, and medaling — and what it takes to build a second act with the same championship mindset.

From bonds formed on the field to stories shared over wine, this episode is about legacy, friendship, and the most valuable memories still ahead.

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