Merkle, a technology-enabled, data-driven performance marketing agency, launches its new Promotion and Loyalty Solutions division. 

In today’s mergers and acquisitions, Medallia, a leader in experience management, is to acquire LivingLens, a video feedback platform.

In human capital news, Eric Bosco joins Nielsen’s Global Media division as its Chief Product Officer.

BritainThinks, an insight and strategy consultancy, appoints Jennifer Bottomley as Associate Director.

Rob Berger, Managing Director at Maru/Blue, is appointed as the new chair of SampleCon.

In jobs, Trusted Talent MR’s is looking to hire a VP of Client Director for a leading provider of real-time digital consumer insights.

Find links to these stories in our show notes. For more detailed commentary, be sure to signup for our weekly newsletter at www.happymr.com. 

This episode is brought to you by Lookback. Lookback is the leading software that enables researchers to interact with users, in real-time, and in contexts. Built from the ground up by some of the original Spotify engineers, Lookback is the best in class video screen share platform for User Experience and Market Researchers. Check them out at lookback.io. 

And that’s your daily briefing of marketing research news.

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Sources: 

Merkle: https://www.merkleinc.com/news-and-events/press-releases/2020/merkle-launches-promotion-and-loyalty-solutions-division

Medallia: https://www.medallia.com/press-release/experience-management-leader-medallia-to-acquire-video-feedback-platform-livinglens/

PR News Wire: https://www.prnewswire.com/news-releases/data-science–strategy-firm-schireson-acquires-stun-creative–blackbird-to-form-known—-a-new-breed-of-modern-marketing-company-300999494.html

Nielsen: https://www.nielsen.com/us/en/press-releases/2020/eric-bosco-named-chief-product-officer-at-nielsen-global-media/

BritainThinks: https://britainthinks.com/ 

Rob Berger: https://www.linkedin.com/posts/rob-berger-a31579_thank-you-to-everyone-who-came-to-samplecon-activity-6631159984799440896-zQx4 

Trusted Talent MR: https://teamplus.co/trustedtalent/en/position/vp.senior.client.director.healthcare/

This Episode’s Sponsor:This episode is brought to you by Lookback. Lookback provides the tools to help UX teams to interact with real users, in real time, and in real contexts. It’s Lookback’s mission to humanize technology by bridging the gap between end users and product teams. Lookback’s customers range from one man teams building web and app experiences to the world’s largest research organizations, collectively ensuring that humanity is at the core of every product decision. For more info, including demos of Lookback’s offering, please visit www.lookback.io.