This week, we present a special episode of the Roundtable in association with AMEC’s Measurement Month. Rather than the usual three topics covered in 30 minutes or less, this episode provides a recording of “Key PR Measurement Trends in North America,” a webinar hosted by CARMA’s North American CEO Chip Griffin and 4L Strategies Founder Jennifer Zingsheim Phillips.

This webinar, which took place on September 20, discusses significant trends and activities in PR measurement. Trends discussed include:

* Asking the right questions

* Actionable insight

* AR/VR

* Advertising Value Equivalency (AVE)

* Measuring Influence

* The AMEC Framework

For more information, as well as contact information for Chip and Jennifer, check out the Webinar Slide Deck