The SaaS SEO Show

Media Consumption & New Types of Content with Chris Anderson, VP, Head of Content at GreenSlate #88

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In this episode of The SaaS SEO Show, we’ve interviewed Chris Anderson, VP, Head of Content at GreenSlate, and discussed media consumption, new types of content, and more.


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Timestamps:


  • (00:00) - Intro
  • (01:45) - Who is Chris Anderson?
  • (02:38) - Chris’ background.
  • (05:15) - How's life in Asia?
  • (06:56) - What is GreenSlate?
  • (08:36) - Differences between traditional businesses and SaaS.
  • (11:18) - Chris learnings as Managing Editor at Gong.
  • (14:40) - How do you maintain consistency on multiple content initiatives?
  • (16:28) - Chris' role at GreenSlate.
  • (18:53) - GreenSlate’s content strategy.
  • (20:24) - Building company’s presence on LinkedIn.
  • (21:41) - Brand within a brand.
  • (26:08) - Thoughts on leveraging SEO at GreenSlate.
  • (29:00) - Chris' thoughts on AI and practical use cases.
  • (35:00) - Will SGE affect the traffic of sites?
  • (36:49) - Media consumption and new types of content.
  • (40:01) - Importance of content quality.
  • (43:14) - The future of content marketing for SaaS companies.
  • (46:12) - Use cases of TikTok for B2B.
  • (47:16) - Learn more about Chris and GreenSlate and get in touch.


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    Useful Links:


    Website: https://gslate.com/

    Chris on LinkedIn: https://www.linkedin.com/in/chris77/


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    Stay Tuned:


    ► Website: https://minuttia.com

    ► YouTube: https://bit.ly/2DHaJNr

    ► LinkedIn: https://bit.ly/2BZJmhb

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