In this episode of The Mergers Podcast, Ken and I sit down with Mahim Husnain, Investment Associate at ITV Adventures, to dive into the relatively new media-for-equity model reshaping venture capital. Discover how ITV leverages its reach-over 70% of UK households-to empower startups, scale brands, and disrupt traditional VC approaches.

Key topics include:
📺 The power of TV advertising in building trust and brand recognition
🤝 How media-for-equity works and why it’s changing the game for startups
🐶 Unique trends in consumer tech: From health and fem tech to pet tech
🌍 Mahim’s journey through KPMG, private equity, and ITV Adventures

This episode is packed with actionable insights for founders, VCs, and anyone navigating the ever-evolving consumer venture landscape.

Listen now to learn how media can be a catalyst for growth and why ITV’s approach is one to watch.