In this episode, Sophie and Kerri interview PhD student and Teagusc Walsh Scholar, Amy Duley, about her paper called Irish cattle farmers’ experiences and perceptions of negative framing of farm animal welfare in the media. She discusses the communication gaps between farmers and the public, the media's role, and negative stereotypes affecting farmers' mental health. They delve into the topics of social trust, One Welfare, and the lack of services within the rural farm community. Duley talks about her past work as a USDA inspector, the need for updated legislation and improved training in US slaughterhouses. She stresses that farmer well-being is vital for good animal welfare and advocates for better communication among all stakeholders. Stepping outside of the “us and them” thinking and engaging in authentic discourse will benefit all: farmers, consumers, animals, and the environment.