Why is it that in media interviews some people come across as calm, assured and credible, and others look and sound more like a witness for the defense? One important reason is that they engage the issue...not merely respond to the question.

Listen to this episode of Communication Matters With Richard McKeown as Richard discusses how to engage and address the issue contained in a question...and in the process they answer the question and do it in a way that projects confidence and credibility. It's a simple but important skill that can make all the difference in a media interview.

Richard McKeown is an communications coach, trainer and conference speaker with clients throughout the United States. Contact him at [email protected].