Phil Clapp, CEO, Cinema Association and Davina Barker, sales director, Digital Cinema Media discuss cinema coming out of lockdown and what it means for consumers and advertisers. The pair discuss-

-Cinema attendances since lockdown was relaxed.

-The new way of attending cinemas and watching films.

-The impact the virus has had on cinema advertising.

-Studios bypassing cinemas and releasing film digitally.

-Whether Secret Cinema has a prosperous future amid the virus.

-The pair also discuss their favourite films.