Media Masters

Media Masters - Will Welch and Adam Baidawi


Listen Later

In a special edition, we’re joined by the new editorial leaders of GQ. Established in 1957, the iconic men’s fashion and style title has a global reach of 10m in print, and over 50m online. Joining from New York is global editorial director Will Welch; and from London, deputy global editorial director Adam Baidawi. Will was previously the editor of GQ America; and Adam was previously editor of GQ Middle East, moving from Dubai to London to take the role. Both newly-promoted to deliver publisher Condé Nast’s new digital-first strategy, the pair immediately made their mark with a special issue - in which 17 of the brand’s international editions joined forces to simultaneously publish The Weeknd on September’s cover. In this in-depth interview, they pay tribute to Dylan Jones who left the UK editor’s chair after 22 years; share their plans to “harness the power of global unity” and end the era of local editions “competing” against one another for stories and interviews; and share insight from their strategic pivot to digital - with the “physical glossy magazine” always being “the shining diamond at the center of what we do.”

...more
View all episodesView all episodes
Download on the App Store

Media MastersBy New Thinking

  • 4.4
  • 4.4
  • 4.4
  • 4.4
  • 4.4

4.4

7 ratings


More shows like Media Masters

View all
Ian Collins Wants A Word by BigFings Media

Ian Collins Wants A Word

3 Listeners