<p>Numbers and stories are a great way to increase your credibility and back up your messages. Eve explains how to deal with them creatively and use them effectively. "Behind the Jargon" tells you how to know if you're the "talent" - while flagging up the one phrase never to use: "No Comment."</p>

Numbers and stories are a great way to increase your credibility and back up your messages. Eve explains how to deal with them creatively and use them effectively. "Behind the Jargon" tells you how to know if you're the "talent" - while flagging up the one phrase never to use: "No Comment."

Media Matters: The Media Training Podcast S1 Ep5

BBC-trained journalist and TV director Eve Hester-Wyne brings her media communications expertise to you- to help you get the most out of your interviews - TV, radio, print or web. You'll learn how to craft and control your own messages and how to make the most of your time on-air. Eve will also give you handy hints, tips, and tricks of the trade to give you a better understanding of the media world. She'll get you interview-ready!

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Media Matters: The Media Training Podcast S1 Ep5

Media Matters: The Media Training Podcast S1 Ep5