In the Content Marketing, Engineered Media Miniseries, we’re learning from media experts about how working with external news outlets and trade publications fits into your content marketing strategy. Today, we're breaking down news wiring services and covering -- what they are, when to use them, and how to use them to get your message across as effectively as possible.

Through this Media Miniseries we've learned that there's a host of ways to get your information in front of your prospects. Newswires allow you to pay to wire content that you write over a public news line, so it can be picked up and syndicated by other outlets.

In today's episode, Glenn Frates, VP of Cision Media, gives us all of the "how-to" information we need to wire news. Glenn talks about frequency of releasing news, what topics are relevant, and what you need to include in your release for it to be successful...down to the character count of your headline. This episode is incredibly practical. One of my favorite messages that Glenn shares is that a news release isn't a standalone strategy, you need additional marketing activities and content that supports an overall campaign.

For show links and more, visit the Content Marketing, Engineered podcast blog

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Learn more about TREW Marketing

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