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Media Mix Modeling and Finding Incremental Revenue | Michael Kaminsky (Recast, Harry's)
The Efficient Spend Podcast helps start-ups turn media spend into revenue. Learn how the world's top marketers are managing their media mix to drive growth!
About the Host: Paul is a paid marketing leader with 7+ years of experience optimizing marketing spend at venture-backed startups. He's driven over $100 million in revenue through paid media and is passionate about helping startups deploy marketing dollars to drive growth.
About the Guest: Michael is a trained econometrician with a background in healthcare and environmental economics. He previously built the marketing science team at men’s grooming brand Harry’s before co-founding Recast.
VISIT OUR WEBSITE: https://www.efficientspend.com/
CONNECT WITH PAUL: https://www.linkedin.com/in/paulkovalski/
CONNECT WITH MICHAEL: https://www.linkedin.com/in/michael-the-data-guy-kaminsky/
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By Paul KovalskiThe Efficient Spend Podcast helps start-ups turn media spend into revenue. Learn how the world's top marketers are managing their media mix to drive growth!
About the Host: Paul is a paid marketing leader with 7+ years of experience optimizing marketing spend at venture-backed startups. He's driven over $100 million in revenue through paid media and is passionate about helping startups deploy marketing dollars to drive growth.
About the Guest: Michael is a trained econometrician with a background in healthcare and environmental economics. He previously built the marketing science team at men’s grooming brand Harry’s before co-founding Recast.
VISIT OUR WEBSITE: https://www.efficientspend.com/
CONNECT WITH PAUL: https://www.linkedin.com/in/paulkovalski/
CONNECT WITH MICHAEL: https://www.linkedin.com/in/michael-the-data-guy-kaminsky/