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Media relations for lawyers
Michelle Calcote King is the Principal and President of Reputation Ink, a public relations and content marketing agency for law firms. Reputation Ink helps its clients build their reputations, communicate their expertise, and grow their businesses. With two decades of marketing and PR experience that spans from Australia to England and back to the US, Michelle brings a global perspective to her clients in the Southeast and beyond.
In 2008, Michelle was recognized by the Jacksonville Business Journal as one of the city's "40 under 40" up-and-coming professionals. In 2015, the same paper named her a "Woman of Influence." Currently, Michelle is Chair of the Legal Marketing Association's Jacksonville chapter, a member of the Florida Bar's Grievance Committee, a Trustee for the Jacksonville Regional Chamber of Commerce, and a board member with Greenscape of Jacksonville.
In this episode…You've done it! You just closed the biggest case of your career, and the media needs to know about it. Not only is your case noteworthy and important to your industry, but a feature in a news publication can also have a huge impact on your career and success as a lawyer. So, how exactly do you go about getting featured by the media?
Michelle Calcote King, the Principal and President of Reputation Ink, has just the right tips and tricks for getting your story to the right news source. She knows the benefits of a featured article, and that’s why her team is here to serve as matchmaker between the attorneys at your firm and top media publications.
Listen to this episode of Spill the Ink as Michelle Calcote King, the Principal and President of Reputation Ink, sits down with John Corcoran of Rise25 Media. They discuss how the media industry has changed over the last ten years and the various benefits of being featured by a news publication. Michelle also highlights her tactics for identifying if your story is newsworthy, how to generate a good article, and the role her company plays in connecting attorneys and reporters. Stay tuned.
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By Michelle Calcote King
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Michelle Calcote King is the Principal and President of Reputation Ink, a public relations and content marketing agency for law firms. Reputation Ink helps its clients build their reputations, communicate their expertise, and grow their businesses. With two decades of marketing and PR experience that spans from Australia to England and back to the US, Michelle brings a global perspective to her clients in the Southeast and beyond.
In 2008, Michelle was recognized by the Jacksonville Business Journal as one of the city's "40 under 40" up-and-coming professionals. In 2015, the same paper named her a "Woman of Influence." Currently, Michelle is Chair of the Legal Marketing Association's Jacksonville chapter, a member of the Florida Bar's Grievance Committee, a Trustee for the Jacksonville Regional Chamber of Commerce, and a board member with Greenscape of Jacksonville.
In this episode…You've done it! You just closed the biggest case of your career, and the media needs to know about it. Not only is your case noteworthy and important to your industry, but a feature in a news publication can also have a huge impact on your career and success as a lawyer. So, how exactly do you go about getting featured by the media?
Michelle Calcote King, the Principal and President of Reputation Ink, has just the right tips and tricks for getting your story to the right news source. She knows the benefits of a featured article, and that’s why her team is here to serve as matchmaker between the attorneys at your firm and top media publications.
Listen to this episode of Spill the Ink as Michelle Calcote King, the Principal and President of Reputation Ink, sits down with John Corcoran of Rise25 Media. They discuss how the media industry has changed over the last ten years and the various benefits of being featured by a news publication. Michelle also highlights her tactics for identifying if your story is newsworthy, how to generate a good article, and the role her company plays in connecting attorneys and reporters. Stay tuned.