One of the most important components of any toy program inthis highly competitive and crowded market is a strategic media program.

Given the proliferation of platforms, changes in demographics and emerging product categories, it can be a challenge.

Well, listen in because I sat down during New York Toy Fairwith three people who are at the forefront of this changing market and whose track record of success is truly impressive.

Lisa Morgan of Generation Media, Denis Crushell of Precise.TV, and I began a conversation at the Nuremberg Toy Fair on these topics as part of that show’s business forum, and we continue it here, joined by Lisa’s colleagues Alex Taylor-Smith.

It is truly exciting to share my conversation with thesethree industry leaders with you.