Some recent happenings on the Republican campaign trail teach us important lessons about relating to the media. Actions and statements by Jeb Bush, Ted Cruz and Donald Trump serve as great examples as to how:

* Releasing potentially sensitive information allows you to control the message – when done carefully and deliberately.

* Bad timing can turn the right words into the wrong ones.

* Speaking one’s mind can earn you admiration, derail your career – or both.

Why the Republicans? Trust me – I’m not picking on anyone. In fact, you’ll hear words of both praise and criticism in this week’s episode. They just happen to be the party with 16 candidates (and counting), so they’ve been getting lots of media attention.

Click the ‘Play’ button below to hear more in this episode of MediaSmart!