There's an art to effective paid media campaigns. That said, many CMOs find themselves asking the following question: Does it make more sense to have those artists on my payroll, as part of an in-house team — or should I outsource this tactic to an agency partner? In this episode, we break down the in-house vs. agency dilemma, it's near and long-term ramifications on the marketing industry and where brand marketers go from here.