Media training for business communication is essential if you want to get your message out to the world or protect your information from it. Otherwise your business may suffer from unintentional leaks or poor coverage.

It's all about understanding how journalists operate and the rules that govern their profession. As a former reporter, I know the rules of the game and how phrases like, off the record and no comment, can hurt and help your organization.

In this extended 2 Minute Takeaway Podcast, you'll get a crash course in their meaning. It's important knowledge that can protect your organization.

The 2 Minute Takeaway Podcast gives you easy to implement tips that will improve your productivity, performance, and profits. Professional Speaker, Author, and former broadcaster, Ken Okel, understands what it's like to feel overwhelmed at work. For more about Ken, his live speaking presentations and workshops, plus his weekly productivity tips, visit KenOkel.com.

Today people know Ken for his leadership presentations to companies and associations. Audiences are engaged and entertained as they receive the tools necessary to transform their professional lives. Some enjoy taking part in Ken’s popular Paper Hat Exercise.

Ken Okel laughed years ago when a potential employer described him as being “too versatile,” to hire. Rather than run from this title, he’s embraced it.

For more than a decade, TV audiences watched Ken on the news. At several stations, they saw him perform as a TV news anchor, a reporter, a weatherman, and even a talk show host.

Ken then moved into the nonprofit world for several adventures. These saw him do everything from running a professional ballet company to organizing more than 100 hurricane relief volunteers.