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The brand-safety storm that raged throughout most of 2017 highlighted how little many advertisers know about their media investments. While some of this is due to downright shady behavior (i.e. display ad fraud, agency kickbacks, etc.), the core issue is a lack of fundamental transparency between advertisers and their marketing partners. Lauren Curtin, Business Manager, and Emily Spears, Media Manager of Display and Social Advertising at Red Door Interactive join The Marketing Remix as they explore the recent transparency issues in media buying and give tips to brands on how to vet both their media agencies and vendors.
5
1414 ratings
The brand-safety storm that raged throughout most of 2017 highlighted how little many advertisers know about their media investments. While some of this is due to downright shady behavior (i.e. display ad fraud, agency kickbacks, etc.), the core issue is a lack of fundamental transparency between advertisers and their marketing partners. Lauren Curtin, Business Manager, and Emily Spears, Media Manager of Display and Social Advertising at Red Door Interactive join The Marketing Remix as they explore the recent transparency issues in media buying and give tips to brands on how to vet both their media agencies and vendors.