MediaCast from MediaBrief.com

Arun Pandey, co-founder of Rhiti Sports and a prominent figure in India’s sports marketing industry, is taking on a new mandate - the nationwide sales and marketing responsibilities - for a new venture that aims to reshape the lottery gaming: Great Goa Games (GGG), India’s first government-sanctioned online lottery.

On this episode of Mediacast from Mediabrief.com, Pandey discussed his role in leading the sales and marketing efforts for GGG. Set to launch on Wednesday, October 9, 2024, during Navratri, "GGG combines transparency, fairness, and innovation to modernize India’s lottery system." GGG Lottery,  India’s first fully licensed and regulated online lottery platform, offers players "a secure and convenient way to engage in state-approved lotteries."

 As the first Indian online lottery authorized by the Directorate of Small Savings
 and Lotteries, Government of Goa, GGG Lottery "is committed to
 trust, credibility, and transparency in every transaction". The platform says it is “dedicated to democratizing the lottery experience, to provide endless
  opportunities for players to win big with our diverse selection of lottery games. “

Arun spoke with Pavan R Chawla, Founder-Editor of Mediabrief.com. He emphasized that GGG is more than just another lottery—it ensures complete transparency, from ticket purchases to live result announcements. He urges responsible gaming, encouraging participants to avoid spending at the cost of essential needs."

GGG addresses the lack of transparency in current lottery systems by using cutting-edge technology. The platform will make all transactions and results visible in real time, ensuring fairness for all players, regardless of investment.

Tackling Bigger Challenges

GGG launches amid debates over skill-based vs. chance-based games. Pandey estimates India loses $100 billion annually due to unregulated gaming. He believes GGG can reverse this trend and contribute to public welfare.

Responsible Gaming Focus

Pandey stresses responsible gaming and aligns GGG with the government’s Corporate Social Responsibility (CSR) goals, launching campaigns to raise awareness of lottery risks and responsibilities.

As India moves towards a regulated lottery and gaming ecosystem, GGG offers a model of fairness and transparency. Arun Pandey’s leadership will be key in blending innovation and responsibility to transform the industry.

We have two podcast series: MediaCast, and MVP - The Master's Voice Podcast; both, published by MediaBrief.com. To pitch someone for either series, do this:

1. First, follow us on Facebook, Twitter, Linkedin, Instagram. Listen to, comment on, like, share, repost 3 episodes from each series so we know you've heard them and know the content profile for spokesperson-pitch-fit.
2. Next, write to us at pavan [at] mediabrief dot com and alliances [at] mediabrief dot com, and share links (from 1 above) to your profiles that are following us, plus links of your shares and reports of the particular episodes from your social media platforms.

Thanks for your time. We'll be happy to hear from you.

We are delighted to share our latest episode of Mediacast (Vodcast and Podcast episodes) featuring one of India’s foremost experts on business and finance—Anil Singhvi, Managing Editor of Zee Business.

As part of the Zee Media conglomerate, Zee Business is poised to deliver the impactful and relevant content that earned it the top spot among business news channels during the last Union Budget. This special feature was recorded at the Zee Business studios in Mumbai, where Anil shared insights on Zee Business’s mission for India and their plans for the upcoming Union Budget coverage.

You can also watch Mediacast with Anil Singhvi of Zee Business on YouTube, here:

Anil shares insights and learnings from his personal journey and across the nuances of India's economic landscape. His high-energy conversation and extensive knowledge from over three decades of award-winning experience make this episode highly engaging and inspiring. This episode, featuring the humble yet strong-minded editor, promises to appeal to a broad audience, from industry captains to business enthusiasts.

What this conversation with Anil Singhvi on Mediacast Promises:

1.       Insights into the Man Behind the Screen

2.       The State of Television News Channels

3.       Union Budget Coverage plans on Zee Business

4.       Likely impact of upcoming Union Budget on Stock Market and Investor Sentiment

5.       Challenges and Investment Roles

6.       Balancing Tax Reforms and Increasing Tax Collections

7.       Why Zee Business for India?

8.       The Journalist-PR Agency Relationship

Anil Singhvi, Managing Editor of Zee Business, engages in a heartwarming and insightful conversation about Zee Business’s mission for India, its preparations for the upcoming Union Budget, and much more. This episode is a wealth of knowledge and perspectives from one of India's leading business journalists. Whether you're a regular viewer of Zee Business or simply interested in the upcoming Union Budget, Anil’s insights are sure to provide valuable takeaways for anyone interested in business journalism and economic policy.

For the full episode and links to the audio version, visit Mediabrief.com

We have two podcast series: MediaCast, and MVP - The Master's Voice Podcast; both, published by MediaBrief.com. To pitch someone for either series, do this:

1. First, follow us on Facebook, Twitter, Linkedin, Instagram. Listen to, comment on, like, share, repost 3 episodes from each series so we know you've heard them and know the content profile for spokesperson-pitch-fit.
2. Next, write to us at pavan [at] mediabrief dot com and alliances [at] mediabrief dot com, and share links (from 1 above) to your profiles that are following us, plus links of your shares and reports of the particular episodes from your social media platforms.

Thanks for your time. We'll be happy to hear from you.

Join us for an engaging episode of the Mediacast podcast with our distinguished guest, Paul Taylor, International Sales Director for Cricket at SIS Pitches. Paul shares his journey from being an England Test cricketer to revolutionizing cricket pitches with SIS Pitches. The company is renowned for creating top-quality hybrid pitches that blend natural and synthetic grass, used in popular team sports like football, hockey, and cricket.

In this episode, Paul delves into the success of SIS Pitches in India, particularly their installation of cricket tracks in Dharamshala for IPL24. He emphasizes the benefits of hybrid pitches, the positive feedback from players globally, and the science behind pitch preparation. Paul also discusses the affordability and long-lasting quality of these pitches.

Paul highlights SIS Pitches' commitment to supporting cricket at all levels in India, including grassroots initiatives. He also talks about the partnership with Greater 10 and future growth strategies to expand hybrid pitches in major cricket centres.

Tune in to hear Paul's passionate insights and learn how SIS Pitches is transforming the playing conditions for cricketers worldwide. Don't miss this fascinating conversation available on YouTube and all major audio podcast directories worldwide.

Thank you for your time and enjoy the episode!

We have two podcast series: MediaCast, and MVP - The Master's Voice Podcast; both, published by MediaBrief.com. To pitch someone for either series, do this:

1. First, follow us on Facebook, Twitter, Linkedin, Instagram. Listen to, comment on, like, share, repost 3 episodes from each series so we know you've heard them and know the content profile for spokesperson-pitch-fit.
2. Next, write to us at pavan [at] mediabrief dot com and alliances [at] mediabrief dot com, and share links (from 1 above) to your profiles that are following us, plus links of your shares and reports of the particular episodes from your social media platforms.

Thanks for your time. We'll be happy to hear from you.

This episode of the MEDIACAST podcast series from Mediabrief.com features Jahid Ahmed, Senior Vice President and Head of Digital Marketing at HDFC Bank, in conversation with Pavan R Chawla, Founder-Editor of Mediabrief.com. We raise a toast to not just Jahid's innovative End of Scam Sale campaign that raises awareness about digital financial fraud, but also celebrates his excellent and effective approach to Digital Marketing. This episode has been produced as Vodcast on YouTube, and a Podcast available on all top global and Indian podcast directories.

 The End Of Scam Sale campaign has stood  apart for bearing a crucial cyber-fraud awareness message and warning. Jahid’s strategic approach, leveraging deep fake technology to simulate fraudsters, showcases HDFC Bank's commitment to consumer protection. The campaign is a demonstration of how HDFC Bank and FCB Kinnect beautifully balanced both, creativity and responsibility,  in the highly regulated banking industry, and how their collaborative efforts resulted in a thought-provoking, award-worthy campaign that gained widespread reach and positive reception. 

So effective was this campaign that it grabbed a million views on launch, and actually had more than 70 media publications reporting, in all seriousness and alarm, that celebrity actor Nora Fatehi had become a victim of cyber fraud at the hands of a fictitious brand! (One, that it was revealed, eventually, had actually been created for the campaign that also deployed deep fake video.)

Jahid also details the creation of deepfakes and fake domains to educate individuals about online fraud, focusing on awareness rather than product sales. 

Jahid speaks of the importance of discussion and collaboration between the two partners – HDFC Bank’s Digital Marketing team,  and FCB Connect . What shines through is Jahid’s belief that creativity, authenticity, and consumer-centric approaches are crucial to driving impactful campaigns and fostering partnerships.

Jahid also speaks of HDFC Bank's comprehensive digital marketing strategy, which is driven by driving business with by deploying a mix of social media engagement, the empowering of talent with their ongoing learning and development, along with the bank's substantial investment in digital initiatives.  And

We have two podcast series: MediaCast, and MVP - The Master's Voice Podcast; both, published by MediaBrief.com. To pitch someone for either series, do this:

1. First, follow us on Facebook, Twitter, Linkedin, Instagram. Listen to, comment on, like, share, repost 3 episodes from each series so we know you've heard them and know the content profile for spokesperson-pitch-fit.
2. Next, write to us at pavan [at] mediabrief dot com and alliances [at] mediabrief dot com, and share links (from 1 above) to your profiles that are following us, plus links of your shares and reports of the particular episodes from your social media platforms.

Thanks for your time. We'll be happy to hear from you.

In the fast-paced world of marketing, efficiently tapping into high-growth markets is crucial for brands of all sizes, and in this episode, we have Rajesh Radhakrishnan, Chief Marketing Officer and Co-Founder of Vritti Group, who, through his conversation with MediaBrief.com Founder-Editor and Mediacast host Pavan R Chawla, shares invaluable insights on leveraging Vritti iMedia's Audiowala Bus Stand product for brand growth.

With nearly two decades of leadership at Vritti Group and a background in esteemed tech companies, Rajesh is a seasoned expert in navigating the Indian market. The conversation begins by exploring Vritti Group's unique offerings, particularly its Audio Buswala solution, which effectively targets tier 2, 3, and 4 markets in India.

The innovative approach of delivering non-skippable ads at bus stations captures the attention of millions of passengers daily, providing brands with access to a diverse audience. Partnerships with renowned brands like Dabur, Emami, and Hindustan Unilever underscore the effectiveness of Vritti iMedia's platform in delivering impactful campaigns.

What sets Vritti iMedia apart is its extensive reach and cost-effectiveness. Covering eight states and reaching over 1.5 crore bus passengers daily, the Audiowala Bus Stand network provides exposure at a fraction of the cost of traditional mass media. For example, promoting a movie premiere across the network for a week costs just INR 10 lakh, making it an attractive option for brands.

Vritti's localized solutions tailored to specific regions ensure maximum engagement by incorporating regional elements like music and language into advertisements. This approach resonates with audiences in high-growth markets, boosting brand visibility and driving growth.

Success stories shared by Rajesh illustrate Vritti's effectiveness across various sectors, from movies and agriculture to education and BFSI. By leveraging Vritti's services, brands can effectively penetrate challenging market segments and engage diverse audiences across multiple Indian states.

However, reaching tier-3 and tier-4 markets poses challenges, highlighting the importance of regional strategies for sustainable brand growth. Vritti iMedia addresses these challenges by offering strategic partnerships and inventive campaigns that resonate with local audiences.

All this, and more in this episode of Mediacast.

We have two podcast series: MediaCast, and MVP - The Master's Voice Podcast; both, published by MediaBrief.com. To pitch someone for either series, do this:

1. First, follow us on Facebook, Twitter, Linkedin, Instagram. Listen to, comment on, like, share, repost 3 episodes from each series so we know you've heard them and know the content profile for spokesperson-pitch-fit.
2. Next, write to us at pavan [at] mediabrief dot com and alliances [at] mediabrief dot com, and share links (from 1 above) to your profiles that are following us, plus links of your shares and reports of the particular episodes from your social media platforms.

Thanks for your time. We'll be happy to hear from you.

This, the latest episode of the MEDIACAST Podcast series from Mediabrief.com features Nalin Jain, Chief Marketing Officer at Godrej Capital. Nalin is in conversation with Pavan R Chawla, series host and Founder-Editor of Mediabrief.com. 

In this insightful discussion, Nalin shares valuable insights drawn from his 18-year career in the financial services industry. His journey underscores the importance of smart, strategic teamwork and the core values of trust, integrity, and innovation that define the Godrej Group.

Throughout the episode, Nalin provides leadership advice for young professionals, emphasizing continuous learning and the importance of asking the right questions for personal and professional growth. He also delves into Godrej Capital's strategic journey, highlighting its transition from a home loan provider to offering business loans while maintaining a commitment to trust and excellence.

The rapid growth trajectory of Godrej Capital, boasting an impressive AUM of 9,000 crores and 20,000 customers, showcases the company's success and ambitious plans for future expansion. Nalin's dedication to empowering the MSME sector aligns perfectly with Godrej Capital's mission of providing fair, fast, and flexible financing.

The podcast explores Godrej Capital's marketing strategies and customer experience initiatives, revealing a comprehensive approach that leverages digital, social, and traditional mediums to effectively engage customers. Notable marketing campaigns like 'Iss Loan Mein Load Nahi' exemplify the brand's customer-centric ethos, highlighting the benefits and flexibility of its products.

Even amidst the challenges posed by the COVID-19 pandemic, Godrej Capital continues to innovate, introducing zero-touch loans and flexible payment options to support customers. Nalin's emphasis on fair and flexible products resonates with the brand's commitment to empowering customers and driving business growth.

In this episode, Nalin Jain's strategic vision and dedication to customer-centric approaches shine through, portraying Godrej Capital as an industry leader with a strong focus on integrity, trust, and excellence. The conversation with Nalin offers valuable insights into a marketing strategy that truly embodies Godrej Capital's commitment to its customers and its mission of driving business growth.

We have two podcast series: MediaCast, and MVP - The Master's Voice Podcast; both, published by MediaBrief.com. To pitch someone for either series, do this:

1. First, follow us on Facebook, Twitter, Linkedin, Instagram. Listen to, comment on, like, share, repost 3 episodes from each series so we know you've heard them and know the content profile for spokesperson-pitch-fit.
2. Next, write to us at pavan [at] mediabrief dot com and alliances [at] mediabrief dot com, and share links (from 1 above) to your profiles that are following us, plus links of your shares and reports of the particular episodes from your social media platforms.

Thanks for your time. We'll be happy to hear from you.

The VP and VDS of TBSL? To crack the code, listen in to this very special episode of our MediaCast podcast series which features distinguished professional C R Kulkarni, Vice President of Marketing and Strategic Sourcing at Tata Bluescope Steel (TBSL) --  a beacon of excellence in the steel sector in India. In conversation with host Pavan R Chawla

• Click here to read the complete story on Mediabrief.com 

CR, as Kulkarni is popularly known,  provides an illuminating glimpse into TBSL's marketing and branding strategy, which centers around their unparalleled product offerings including color-coated steel products tailored for the construction segment.

From Shelter For All to launching the knowledge-packed newsletter, Tableau Talk and more, TBSL's initiatives are not just about business, but about creating sustainable value for communities and stakeholders alike.

C R Kulkarni’s leadership philosophy is rooted in humility and a deep sense of responsibility, empowered by his phenomenal experience in leading various functions in the metallurgical space. He serves as a guiding light for aspiring business- and function leaders across the steel sector in India and beyond, and hence we are delighted to bring you this deep-dive conversation with the very same CR, as he is fondly known.

We  hope you enjoy the conversation. 

We have two podcast series: MediaCast, and MVP - The Master's Voice Podcast; both, published by MediaBrief.com. To pitch someone for either series, do this:

1. First, follow us on Facebook, Twitter, Linkedin, Instagram. Listen to, comment on, like, share, repost 3 episodes from each series so we know you've heard them and know the content profile for spokesperson-pitch-fit.
2. Next, write to us at pavan [at] mediabrief dot com and alliances [at] mediabrief dot com, and share links (from 1 above) to your profiles that are following us, plus links of your shares and reports of the particular episodes from your social media platforms.

Thanks for your time. We'll be happy to hear from you.

Delighted that our distinguished guest in this episode of the MEDIACAST podcast series from Mediabrief.com is the  Marketing, Comms and Business veteran and bestselling author of 6 books,  Ashish Kaul, Chief Marketing Officer (CMO) of Hero Realty. He engages in a diverse discussion with Pavan R Chawla, the host of Mediacast and Founder-Editor of MEDIABRIEF.COM.

Ashish covers various topics in the Indian real estate industry, highlighting Hero Realty's approach to affordable luxury homes, the transformative potential of technology, the critical role of reputation management, and the empowerment of women in the sector. This conversation offers valuable insights for professionals navigating the complexities of real estate, providing a roadmap for positive change and trust-building.

Ashish emphasizes Hero Realty's core values of innovation, health, environment, and community empowerment, showcasing his extensive corporate background in media and entertainment. The pervasive trust issues in the industry are dissected, emphasizing the need for ethical practices and a long-term vision. Ashish calls for industry leaders to drive essential changes, comply with regulations, and invest in research and development for new materials and construction options.

Diving into the emotional significance of homeownership in Indian culture, Ashish highlights Hero Realty's commitment to affordable luxury homes, addressing challenges like cash transactions and sector disorganization. The company's dedication to transparency through white money practices stands out.

Technology's role in enhancing trust and transparency in real estate is underscored, with Ashish emphasizing the importance of a personal touch and trust-building through experienced brokers. Reputation Management is discussed, stressing a holistic approach prioritizing customer satisfaction over short-term profits.

Exploring the role of women in real estate, Ashish acknowledges their influence and advocates for increased representation, emphasizing the need for a supportive environment. The episode concludes with Ashish paying tribute to influential women throughout history.

What shines through this MEDIACAST podcast episode is Ashish Kaul's and Hero Realty's commitment to driving change and trust in the real estate industry. Listen in to gain insights and inspiration on fostering change and trust in enterprise with commitment and values. It's a must-

We have two podcast series: MediaCast, and MVP - The Master's Voice Podcast; both, published by MediaBrief.com. To pitch someone for either series, do this:

1. First, follow us on Facebook, Twitter, Linkedin, Instagram. Listen to, comment on, like, share, repost 3 episodes from each series so we know you've heard them and know the content profile for spokesperson-pitch-fit.
2. Next, write to us at pavan [at] mediabrief dot com and alliances [at] mediabrief dot com, and share links (from 1 above) to your profiles that are following us, plus links of your shares and reports of the particular episodes from your social media platforms.

Thanks for your time. We'll be happy to hear from you.

In this MEDIACAST episode, Pavan R Chawla engage with Akanksha Jain, BharatPe's Head of PR and Communications, known for her startup expertise and award-winning campaigns. 

Akanksha discusses the impact narrative, stressing the importance of aligning with brands that have a clear purpose. 

She emphasizes employees as brand ambassadors, effective use of social and owned media, and treating agencies as integral team members. 

She addresses industry fees and crisis management, underscoring the value of being prepared. 

The conversation explores website roles in reputation building and the fintech industry's competitive nature. 

Akanksha acknowledges AI's potential but highlights the necessity of human involvement in PR. 

Internal communication's crucial role in reputation management is emphasized, along with advice for startup enthusiasts to prioritize building reputation early on. 

This MEDIACAST episode, a masterclass for PR professionals, promises insights and enjoyment. Thanks for your time.

We have two podcast series: MediaCast, and MVP - The Master's Voice Podcast; both, published by MediaBrief.com. To pitch someone for either series, do this:

1. First, follow us on Facebook, Twitter, Linkedin, Instagram. Listen to, comment on, like, share, repost 3 episodes from each series so we know you've heard them and know the content profile for spokesperson-pitch-fit.
2. Next, write to us at pavan [at] mediabrief dot com and alliances [at] mediabrief dot com, and share links (from 1 above) to your profiles that are following us, plus links of your shares and reports of the particular episodes from your social media platforms.

Thanks for your time. We'll be happy to hear from you.

This very special episode of our popular podcast series MediaCast features two distinguished leaders from the beauty industry in India and globally -- Arpit Jain, Founder & MD of Maison D’Auraine, and Eelco Keune, CEO of Keune Haircosmetics, speaking about their launch of the global brand Keune in India. 

Driven by a mission to empower the beauty industry in India by delivering satisfaction for consumers and higher business volumes and therefore greater financial empowerment for salons through great products, Arpit and Eelco are supercharged by the potential of Keune Haircosmetics’ arrival in India. The two speak of the genesis of their partnership, their working chemistry and their strong belief in and commitment to  sustainable beauty products. 

Eelco speaks of the rich 100-year legacy of Keune Haircosmetics, and Arpit explains his decision to partner with Keune, with both emphasizing the shared values and vision between the two companies. 

Eelco highlights the wide reach and impact they hope to achieve with Maison D’Auraine’s support. On their marketing plans, Arpit shares their goal of targeting 25,000 salons across India, and Elko is upbeat about the growth potential of the beauty market in India. 

Both also speak at length about their commitment to CSR and sustainability, particularly in relation to animal welfare and environmental protection – values they have incorporated into their supply chains. 

What shines through and underlines all the positivity, is the unmistakable anticipatory happiness in being able to support and empower the Indian Beauty Industry, particularly through every professional provider of beauty services through thousands of salons, through the most important trigger of future growth: the delight of the consumers. 

So here, n Video and Audio formats, is my conversation with Arpit Jain, Founder & CEO – Maison D’Auraine, and Eelco Keune, CEO of Keune Haircosmetics -- two business leaders who are making a difference in the beauty industry through their commitment to every crucial link in the stakeholder chain. I found this conversation insightful. I hope you do too. Thank you.

We have two podcast series: MediaCast, and MVP - The Master's Voice Podcast; both, published by MediaBrief.com. To pitch someone for either series, do this:

1. First, follow us on Facebook, Twitter, Linkedin, Instagram. Listen to, comment on, like, share, repost 3 episodes from each series so we know you've heard them and know the content profile for spokesperson-pitch-fit.
2. Next, write to us at pavan [at] mediabrief dot com and alliances [at] mediabrief dot com, and share links (from 1 above) to your profiles that are following us, plus links of your shares and reports of the particular episodes from your social media platforms.

Thanks for your time. We'll be happy to hear from you.