Welcome to The SportBusiness Podcast, getting you informed on the biggest stories in the global sports industry. 

This week, Martin Ross and Jonathan Rest join Catherine Davies to break down the latest developments, departures and disclosures at Mediapro, the Spain-based global sports media rights and production agency.

Ben Cronin provides an analysis of the Chinese EV industry’s rising influence in the sports sponsorship sector, in the week that Manchester City became BYD’s latest sponsorship interest.

Also, a look at TOP sponsor branding and activations at the Milano-Cortina winter Olympics, and a broadside against ‘billion-strong’ audiences for sports events on TV.

You can subscribe to The SportBusiness Podcast on Apple Podcasts, Spotify, Amazon Music and YouTube.

Enter SBPODCAST30 at checkout for monthly and annual SportBusiness.com subscriptions for a 30-per-cent discount here.

Host: Catherine Davies 

Contributors: Martin Ross, Jonathan Rest, Ben Cronin

Editor: Lumi Lehmuskallio

Sources: 

1. NVP lays down local challenge to Mediapro

2.  Heidenreich exit continues Mediapro exodus

3. EXCLUSIVE: Seibert bows out in latest Mediapro exit

4. Chinese EV brands search for affinity, creating big opportunity for sport

5. BYD enters EPL with Man City training kit deal

6. BYD joins Commonwealth Games sponsor line-up

7. TCL sets out on premiumization trail at Milan Cortina 

Hosted on Acast. See acast.com/privacy for more information.