MediaSalesMojo

Existential crisis looms toward Media Sellers and Advertisers, Dave and Phil highlight what you need to know to mitigate loss and how to seed for its recovery. A must listen episode.

Budget time already? Truly, it's a year-round event...listen as Dave and Phil provide insight into 2020 budget planning. 'Tis the season!

Dave and Phil discuss the precious caveats in our productivity-Time Management best practices make for better performances. Take a few minutes to listen and sharpen your sales effectiveness.

There’s no playbook for how to handle the marketing of your client’s business when a crisis hits. Whether it’s a natural disaster or a man-made tragedy, normalcy gets redefined very quickly. Dave and Phil talk about their unexpected experiences working crises in El Paso, Columbine, and other tragedies and how they worked with their clients, their colleagues and the community to navigate through it.

Serving our client(s) means that we are prepared to work for their business needs, not just our own needs. Dave and Phil discuss the ways we can better perform in our clients business; which, in turn, grows our business.

Sales management is the lynchpin to the success of every sales organization. Listen in as Phil and Dave explain why and how sales management has changed, will change, and must continue to change for continued sales growth.

Whether your station is in a competitive market where you’re not the ratings leader or your company doesn’t subscribe to a ratings service, overcoming the “you have no ratings” objection can be daunting. Phil and Dave lend their perspectives on how to get the conversation back to what’s really important so you can get the sale.

Professional marketers and broadcasters read books all the time to keep up with thought leaders, best practices and on the cutting edge of new ideas. Phil and Dave highlight a few of their 'must haves' that you must have in your library.

Generating local direct sales is one of the biggest keys to your success. But sometimes, we get in our own way. In this episode, Phil and Dave highlight some of the most common mistakes they see that prevent account managers from getting to YES from their local direct clients.

Building new local direct business is critical to your success as an account executive and crucial to the team’s ability to reach its budget goal. But it can’t just happen without managing the process. Listen as Phil and Dave talk about elements of a solid prospecting foundation for account executives and their managers.