In this episode of #MediaSnack MEETS, Tom Denford and Mark Ritson discuss: 

• The state of media and advertising today—and why marketers are getting it wrong 
• The power of consistency and why sticking with what works beats chasing the new 
• Why too much change is killing marketing effectiveness 

#MediaSnack is presented by ID Comms, the global media consultancy helping brands achieve better media results.

Mark Ritson Mini MBA: https://mba.marketingweek.com/?cmpid=... 

Want to stay ahead in media? Visit https://www.idcomms.com/ 

Follow ID Comms on LinkedIn:   / id-comms