Securing millions of eyeballs during prime time looks great on a network press release. However, monetising those streaming audiences at the speed of live television, presents a completely different challenge.

Behind the screen, Connected TV (CTV) and programmatic advertising serve as the vital plumbing that turns those viewers into revenue. This unseen engine dictates exactly which ad plays to which household in a matter of milliseconds.

On this episode of Mediaweek’s Newsmakers podcast, we caught up with Julia Edwards, director of programmatic sales at Nine, and Maddy Mewing, director of platforms at Magnite, to unpack exactly how this technical wizardry works.

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