Brian Dooley, Founder of Independence Digital, advises medical practices how to market with Facebook without running afoul of their terms of service  This issue (18:50)  What you can't advertise on Facebook as Ad copy do's and don'ts Finding you audience How tracking pixels work Using lookalike audiences Measuring, converting, optimizing     

94: Medical Practice Marketing on Facebook  with Brian Dooley, Founder of Independence Digital

Medical practice management, marketing, ancillary and technology trends. The Medical Practice Trends podcast is brought to you by Emedikon, founded by Peter J Polack MD, author of "Navigating the EMR Jungle" and the soon-to-be-released "Ultimate Ophthalmic Marketing Machine" and technology columnist for Ophthalmology Management Magazine.

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Heather Healy has over 20 years in clinical and executive nursing roles, serving as a Chief Nursing Officer, Vice President of Advanced Practice Providers and Consultant to the Arizona State Board of Nursing - her focus is on the professional advancement of nurse practitioners and other advanced practice providers through support with orientation, on-boarding, contracting, compensation, compliance, and mentoring skills. In this episode, we talk about some of the biggest mistakes that practices make when onboarding Advanced Practice Providers like PAs and NPs. Heard in this episode: Nursingpro.com

125: The Biggest Mistakes Practices Make With New NPs and PAs, with Heather Healy

Dr. Brent Lacey is a gastroenterologist with a passion for financial management and career coaching. He writes about personal finance and practice management at thescopeofpractice.com. In a recent article, he ignited a firestorm of debate surrounding the use of PAs and NPs in medicine.  He joins me to clarify his opinions and offer some best practices on integrating PAs and NPs to your practice.    As mentioned in this episode: thescopeofpractice.com FREE GIFT: The Ten Day Simple Clinic Makeover Free Downloads (Including budget tool and others)

124: Stop The War on PAs and NPs, with Brent Lacey, MD

Physicians are burned out and the debate rages on about when and how to open up the country. But there are a few bright spots we should keep our eye on according to Kevin Pho, MD. Few people have their pulse on the mood of physicians like Dr. Pho - the founder and editor-in-chief of KevinMD.com. KevinMD publishes multiple articles per day from doctors, patients, and other healthcare professionals; there's plenty of wisdom, opinion, and real-life healthcare stories.  Discussed in this episode:  - Physician burnout in the age of COVID-19  - Strengthening the doctor-patient relationship using telehealth  - Social Media best practices for doctors  - How slashing red tape has lead to patient benefits

123: How Physicians Are Navigating COVID-19 with the founder of KevinMD.com, Kevin Pho, MD

Terin Barbas Cremer is an Attorney in Tampa Florida focusing on Employment and Business law. Prior to starting her own firm, she was the Chief Human Resources Officer and Associate General Counsel of a national financial services company co-employing over 20,000 people. Now, she works with a variety of businesses, including medical practices, helping them navigate the liability and employment questions that have come up during the coronavirus pandemic. Discussed in this episode:  Liability in the face of PPE shortages Potential lawsuits from employees How to limit your liability and reduce your chances of a lawsuit Paid employee leave requirements of The Family First Coronavirus Response Act Status of the Paycheck Protection Program  More from Terin Barbas-Cremer: Barbar-Cremer - Employment and Business Law Legal News Blog Contact Terin (Mention MPT Podcast for a waived initial retainer and free consultation!)

122: Protect Your Practice: COVID-19 Legal Liability & Employment Law Advice from Attorney Terin Cremer

Kristin Baird has over 30 years of experience in patient care, healthcare marketing, business development, and administration… she has a nursing degree and a master’s in Health Services Administration.  Kristin has also written several books on healthcare leadership and service excellence. Now she’s the CEO of the Baird Group, a consulting group that specializes in customer service improvement and mystery shopping for healthcare organizations. As heard on this episode: http://baird-group.com/

94: Medical Practice Marketing on Facebook with Brian Dooley, Founder of Independence Digital

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